Built in the Early Mornings

Underwood Heritage - Laird Pidduck Cattle

It doesn’t happen by accident. It’s built in the early mornings, the late afternoons, the long days, and the quiet commitment to getting better every single time you step in the pen. Laird Pidduck, a Colorado State University student from a Ventura County farming family, continues to put in that work while competing in cutting…

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Investing in the Next Generation of the Western Way of Life

Underwood Heritage - FFA Talks

The future of agriculture, auctioneering, rodeo, and the Western way of life depends on the next generation. At Underwood Heritage, we believe preserving these traditions means more than just honoring the past. It means actively investing in the young people who will carry these time honored traditions forward. Underwood Heritage was founded to connect businesses,…

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